I build commercial partnerships in football.
Sponsorship, activation and partner delivery. Brand side and rights-holder side. Lagos, Lisbon, Brussels, Madrid, Manchester.
Growth Markets. Both Sides of the Deal. Evidence First.
I spent a decade in commercial growth across African tech, most recently as Head of Growth, USA & EMEA at Itana. I bring the networks and market knowledge to open fan markets in Nigeria and across the continent.
I have run partnerships from the brand side at Paystack and from the rights-holder side at Football for Future. I know what each party needs from the other.
I work from evidence. Market analysis, structured frameworks and clear reporting. It is the approach behind the FIFPRO model and Pitch & Policy.
Work I Have Built and Delivered
On the Road to AFCON 2027
I coordinate partners and stakeholders for FFF's Africa programme. I deliver its events and produce its documentary content.
A Diagnostic for 70 Player Unions
I led the scoring and maturity model for FIFPRO's member union assessment. It covers governance, legal, financial and membership capacity. We delivered it as a live dashboard.
From Sponsorship Deal to Matchday
I owned Paystack's sponsorship of Sporting Lagos end to end: activation concept, matchday delivery and the content around it.
A Summit Brand Built to Convert
I redesigned the summit's website to strengthen the brand and convert ticket buyers and partners.
In the Room With Europe's Commercial Teams
I spent time with partnerships, commercial and operations teams across Europe's clubs and federations through the Football Business Academy.
Conversations With the People Building the Game
I host Football Frontiers, a Green Eagle video series. Each episode goes inside one football nation: its business, governance and future.
Watch the series
How I See the Game
I publish Pitch & Policy, an evidence-led newsletter on the business and administration of African football.
Let's Talk Partnerships
Based in Manchester. Working across the UK, Europe and Africa.